A mythology publisher that feels ancient — and easy to use

Create an independent publisher from scratch: complete brand identity plus a responsive website with homepage, book catalog and two book campaigns. Branding, focus and voice were entirely open.

I set myself a constraint: a brand that feels mythologically rich but accessible to modern readers — strong brand expression without sacrificing functional design.

Brand expression and usability pull against each other — that tension is the brief, not a problem with it. The strongest moments are where the mythology lives in type and color while the interaction patterns stay boringly familiar.